Media

The advocate of the media have always supported that the media "creates" the values for the society rather than "relect" it. However, close examination reveals that the media is just a mere reflection of the society. It does not invent and certainly not create values.All it does is to "discover" the old values and blend it to create a new better value.

First and foremost media is progeny of the society. All its element like authors, editors, musicians, reporters etc comes from the society. Thus it is effected by the society it is part of. There views are the one reflected from the society. The difference they create is that they give a common platform to the all kind of the views. Its maturity of depends upon the maturity of the society. For instance, lets take the media of developing countries, the content of the media there are not as variegated as the developed countries. Their issues are limited to the religion, culture and internal issues. Thus they reflects the society they live in.
Any cataclysmic thought that may appear can only come from the elements of the society. If it comes then it can be assumed that such thoughts already exists in the society and media is giving the platform.


Further, media cannot afford to digress from the society. Remember the media is business and like all the business the its centrality lies in the money and self sustaining. Money drives the media to get support from the majority. This essentially leads to compliance to the issue which the majority supports. Thus media have hardly any room to digress from the democracy. But it do well to utilize the room offered. It give enough representation to the minorities of the societies to express it views, which finally percolates to individual's view. Thus the media have representation to the individual level. It can be vey well said that media is paradigm of the society , tough not Utopian.

But beyond the media creation or reflection of the values of the society, the bottom line issue is Media is proving helpful to society and helpful to the democracy to overall. By creating conducive environment in society, easing tension between the nations and better communication between culture. Thus it worth has been proved in creating a common unified society what we call modern society, which is far more rational and flexible than the antiquated ones. The media has done it part of discoverer(not inventor) very well, making world far better place to live in. While it may now be clear that the media acts as mirror for the society rather than a painter of new picture, its positive influence to the society is really laudable.